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INTERNET MARKETING's Pidgeon carries good news for local Hobart businesses!


INTERNET MARKETING is a highly complex and uncertain area of online marketing and is essential to everything that you are planning to do for your business. But the catch for lots of people entering the world of INTERNET MARKETING is that Google keeps making changes, so you need to understand each of recent updates in order to be prepared for the future, and the new changes in Pidgeon herald some interesting news for local Hobart businesses.

Previously we have had Google Panda, Penguin and Hummingbird, but one of the most recent addition is Pidgeon, and it has actually made a many rather subtle changes that is necessary to get your head around if you are aiming to tackle INTERNET MARKETING.
So, if you don't already know, Panda was the first major update to this series, and it laid the foundation for what Google considered to be a 'good website' and punished those that were not structured well. Penguin then appeared and started attacking all the dodgy sites that are using underhanded techniques or attempting to buy links-- it pushed again towards websites must 'earn' a positon instead of buy one.

Hummingbird added a new feature to the game and made all of us count on the need for 'responsive design' and recognise the manner in which the modern user browses the internet. So this brings us to Pidgeon. Hopefully, you can see the theme that has been building-- Search Engines reward those deserving. Pidgeon caries on the tradition, but it takes it even further and helps the locals too!

Essentially Pidgeon has established a higher focus upon the importance of local search results to any search queries. What does this mean? Well let's consider two companies, one is a small local Hobart business, has been around for decades, and is attempting to increase their INTERNET MARKETING. The other is a new franchise store from a company that has 100s of outlets around the country.

Historically, the smaller local Hobart store would be having a hard time with INTERNET MARKETING because they would ought to match the budget of the larger company. This meant that many business were just backing off on INTERNET MARKETING or wasting their money and time. With Pidgeon, a search in Hobart, is now more probable to rank a local Hobart business as a high result compared with one with a national office elsewhere.
So INTERNET MARKETING's new Google update is one to really understand to make sure that you can get the most away from your business!


If you need to bring your INTERNET MARKETING campaign to a whole new, fantastic level, then I recommend looking at Internet Marketing Experts Hobart, call 1300 595 013 or visit at www.internetmarketingexpertsHobart.com.au
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