Digital Advertising in Hobart means nothing if you don't understand ways to use your
Call to Actions or (CTA's), because a Call to action can be the easiest way for
you to generate a lead. It can make or break depending upon how weak or strong
your CTA is, therefore I want to give you a few tips to make sure that you are
doing the most you can to grow your brand and develop those necessary leads.
Wording
Really basic,
stay clear from commonly used words that are going to make you seem desperate
or like you are pushing for a sale. For example, choosing between the words,
'buy' and 'shop' as a CTA, one might believe that they each mean the same
thing. But you should understand that lots of people online generally avoid
commitment, therefore subconsciously even there is a tendency for most people
to think that the word 'buy' is closing them into something, whilst 'shop' is a
way for them to discover more information. The point I am trying to make is
that you really will need to take into account the wording and avoid words that
have unintentional effects.
Shape and Colour
It may seem
strange, but Shape and colour of your CTA can affect its success. In the world
of Digital Advertising there have been a lot of research studies into the
notion of design and its affect upon a person's perception, and essentially one
idea claims that curves are the most suitable way to go. So, if you want to try
and optimise even further, think about making the button for your call to
action curved, rather than a square.
Now, colour,
this is another area that there are a few theories on. Some people would have
you think that green is fantastic because it indicates 'go', but to stay clear
of red because it is 'stop', or that blue is calming so it may make customers
more relaxed ... In the end there really isn't any clear evidence to suggest
one option over every other, so just select what works best for your design.
One thing that I will mention though is that you should be aware of the font
size and colour-- If you want your digital advertising to be most efficient in
the Hobart area, it is a good idea to try and make it different from the rest
of your content, but don't go too ridiculous.
Location
Where your call
to action is placed is quite crucial to digital advertising growth.
All that I
suggest by this is make sure that you don't have it tucked away in a corner
somewhere, or that you have way too much text that is convoluting the Call to
action.
Ultimately it
all comes down to finding out the combination that helps you, remember your
wording, shape, colour, size and placement of your brand's Call To Action, and
when you bring all the factors together just think basic and think about your
consumer.
Developing your
Online Sales with good CTA's.
If you would
like to improve your digital marketing strategy in Hobart or just want know
more about CTA's then don't hesitate to give us a call on 1300 595 013 or visit
our website: www.InternetMarketingExpertsHobart.com.au.
This piece is
written with a number of tips in mind, and it comes from a fair bit of research
and development, but we would enjoy to hear some of your tips and feedback! So
if you have been battling with CTAs, have found anything that does the job, or
even know of a colour that works for you, let us know, or want a few free tips
give us a call on 1300 595 013.
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