Internet Marketing Hobart is an
intricate task, and as we go into 2016, people are in a mindset where they
reflect back on the year that was 2015, and try and determine what life holds
in store for them next. This is of course, tough. You can never know what is
around the corner, but if you determine the vital parts of the past and look
for trends you can get a better understanding. This is specifically true for
SEO. I would like to try and point out to you just some of the major trends
that have been coming out in 2015 throughout the Hobart SEO sector and the
globe. From this with any luck together we can try and find out where to focus
our efforts, this will be especially helpful if you are a local Hobart
business.
Think Local
This is the major developing trend and it is
going to keep increasing in importance. This means that if you are an Hobart
company and you are looking for local users, then this is wonderful. Launching
with the changes from Google Pigeon, we saw an emerging pattern that local
Hobart searches were actually ranking higher than business with national
headquarters, or even spots on the other side of town. Why? Because with local
searches people want to know what is near them! In 2016 this is going to grow
even more taking into consideration the recent Google search quality ratings
guidelines
http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf
and also considering the My Business API as well as other things Google has
been up to in 2015 will likely prove that they are spending more time and
weighting into local search powers. So with that in mind, there are a few
technological areas that will be appearing even more in 2016, so watch out for
them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are
swiftly growing in other countries and are beginning to emerge in Australia and
it won't be very long before they gain interest in Hobart.
Mobile wallets
Society is getting more and more used to
lugging around less money and slimmer wallets. Especially with the global sweep
(or swipe) of PayWave or PayPass over the past few years and other simple
'contactless' paying technologies we are shifting towards mobile wallets. This
will mean 2 points for a local Hobart business. 1 - you have to be paying
attention to growing patterns, and make sure you have the capacity to actually
let people pay - as an example, if you are yet to get a PayWave or RFID reader
for your ship, then get one. And 2 - you can start benefiting from the mobile
nature of paying. This means advertising, coupons and other fantastic offers
that you can send to people on their phones and therefore direct into their
wallets.
Beacons
Beacons are a thing that has had expanding
use overseas and we are discovering them locally now too, but they are
basically other ways of getting offers to people locally. It works through
Bluetooth, or even a free Wi-Fi, and it basically provides information or a
discount to people who connect or sign up to the Beacon. This means that
customers at your Hobart store, or even roaming past the area will be given
more enticement to actually enter the store and make a purchase. It's a
creative promotion tool that will continue to grow in 2016, but I wouldn't be
surprised if technology and innovation changes this even further throughout the
year.
Aps
We also will see even better use of Aps
such as Snapchat and Periscope for imaginative ways such as advertising. This
has been seen in America with national campaigns run by Dunkin' Donuts and Taco
Bell using these aps. It is amazing how individuals can keep reinventing ways
to get their business out there, and the same may possibly be done for your
local company in Hobart. Be creative and even explore what other individuals
have done, especially when it comes to social media - if you see a little
something you like, remember of it and find a way to combine a related idea
into you own strategy.
My last pieces of parting advice - and
these are things that you can possibly do right now, today - would be to sign
up to an all new Social Media account. Facebook, Google +, Instagram,
Pinterest. Pick one you don't have for your business yet and start a new
campaign to reach a new audience. As you reach new people, you will grow your
recognition at a local Hobart level, and also boost your authority and perhaps
even become an useful resource for people. This all goes to your local SEO
efforts which are key in 2016. So you will most likely notice that the future
actually looks good for Local businesses with trends and technology promoting
even greater interaction at a 'community' level. This is great for Hobart
businesses, and so I hope that you are as thrilled as I am. Keeping that in
mind, if you are lo9oking for more SEO advice, or are aiming to enhance your
SEO efforts, then contact Internet Marketing Experts Hobart on 1300 595 013 or
visit, www.internetmarketingexpertsHobart.com.au
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