Digital SEO Marketing Hobart is not as
simple as constructing a website there are of several different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is for
this reason I plan to show to you a few lessons that I have learnt about
Facebook Ads. Why Facebook ads? Because Social media is important to Digital
SEO Marketing, and because there are so many facts about Facebook Ads that I
wished I knew when I initially began investing with them.
Lesson # 1-- Image v Text
This is something that I really needed to
remember when first starting off. Facebook Ads must contain below 20 % text, it
is Facebook's way of making sure your ads actually are not being too obtrusive
and annoying, so you will need to ensure that you have a nice image in your ad
and your font isn't too large.
Something that I tend to use is the grid
tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of how much text you are making use of in the ad.
So be certain to keep this in mind and your
ads will have more growth, and less automatic rejection by Facebook.
Lesson # 2-- Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As we all are probably
aware, most of Facebook users are young, and younger audiences virtually only
use mobile devices. Recent figures from Facebook show that almost 50 % of users
under the age of 35 only use a mobile device to access Facebook.
Now, it really does depend on your
audience, but regardless of whether you are targeting at an older demographic,
most will still have mobile devices capable of using Facebook, so don't
overlook this option.
What this means is just because you may be
on a laptop when you produce and edit an ad, don't fall into the trap of
assuming that people will be seeing your ad on a desktop too. This means see to
it you look to make sure the ad works for mobile in the preview, and you
experiment with the quantity of ads you want aimed totally to 'mobile.
Lesson # 3-- Location, Location, location--
Don't waste your money
If you have made a Facebook ad before you
would know that you must select a location. So if you are a local Hobart
Business then you will want to set the location to Hobart. It just works,
right?
But what most people overlook is that they
choose by default the option for "Everyone in this Location".
So I intend to indicate to you what that
actually means.-- 'everyone in this location' means every person in whose
Facebook says that they are in Hobart will be possibly targeted by your ad.
This is pretty specific, and yet still broad enough to where you may be wasting
money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
if you want people who reside in Hobart, as well as just people visiting.
So depending on your small business, you
may prefer to be targeting people that are visiting or even on holiday in
Hobart. By selecting the option for this you can make sure you are reaching the
specific people that will hopefully be engaging with your business, and
therefore get a better engagement rate on your investment.
But what it also means that if you just
keep choosing 'everyone in this location' then you are by default wasting a few
of your ad's reach on people that are just visiting.
So remember this option exists, and have a
think about what options are going to work for your business.
Perhaps these few suggestions and pieces of
advice will help you to save some effort, time, and even some money when it
comes to Facebook ads and your Internet Marketing attempts in Hobart.
If you are looking increase your Internet
Marketing campaign even more, then call Internet Marketing Experts Hobart on
1300 595 013 or visit, internetmarketingexpertsHobart.com.au.
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