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Digital SEO Marketing - The Battle to find out what Google is actually 'not providing' you


Digital SEO Marketing is a daunting and complicated area, and one of the ways that helps make it even more challenging is the way that Google is making it harder to find information. I am not commonly one to fuss about the way that Google develops - mostly they are moving to make the SEO 'game' a more honest a value driven field, but some things are still annoying. So what am I grumbling about here? Well allow me to try and clarify it this way.

No matter how you plan to structure your keyword investigation, it all begins with a certain core concept, one that you should develop by scanning your metrics and Google Analytics.
The thought is that from this key idea and keyword, you then forge a seed list of terms, expanding through interrelated terms and synonyms of your center concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other considerations.

At one point, Google was willing to make all of its searcher keyword data available free of charge to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has made a decision though that they are going to eliminate the access to the data obtained by specific searchers. This consists of those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

According to the Not Provided site, www.NotprovidedCount.com, this affects an ever increasing amount of data, being upwards of 80 %. This means that the days of basic and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will have to invest in a Google AdWords advertising account if you want to use Google's proprietary information.


There are a variety of good keyword analysis tools accessible in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it appears that an SEO company may be one of the simplest ways to learn the real metrics for many specific niche areas. The main issue that is raised by this is how it affects the small businesses in Hobart that are trying to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking for more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Hobart on1300 595 013 or visit,internetmarketingexpertsHobart.com.au
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