Digital SEO Marketing is
based upon a strong foundation of quality content, so is your Hobart company
actually strong enough to succeed? Far too many places out there are producing
content that isn't worth the paper it is printed on (or rather the pixels it is
displayed on ...) and the internet is flooded with small businesses, like yours
in Hobart, that just try to get some recognition, but irritate people instead.
Every online marketer, Local business or even just internet user would really
love to have that one post or video go viral and let the Social Media Machine
just generate free marketing - but the truth is it is a lottery, and the most
ideal plan that everybody can stick to is to make consistently quality content
for your fans to love, like and share.
There are a
handful of Big Picture ideas that you must keep in mind when it comes to
Content:
Relevant Content is Key
Facebook is a
rapid paced and constantly changing environment, as such you need to make sure
you reach people when it is going to be most reliable. This means every little
thing must be relevant to you, your company, your audience and what you hope to
achieve. When you post about something that your target audience genuinely
appreciates you will see better response.
Content is not just words
remember that
when we go over content you should be thinking about Videos, Quotes, Pictures,
Thoughts, Ideas, Questions, Slideshows, Animation, and Stats.
Top quality means posting content that follows the 3
E's
Make sure your
Content can Entertain, Educate and Empower. You ought to keep these terms in
mind when building content. If you can constantly make posts that express one
of the Three E's then you will be on the path to setting up a reputation for
quality content.
If you are not
sure about what your online or local Hobart target audience will deem quality,
then some of the simplest ways to figure it out is to do some research. Look at
your rivals or at other areas around your market to see what other company's in
Hobart post and what type of interaction they get. You shouldn't be wanting to
copy them, but rather mimic the areas that work and make their success your
own.
When it boils down to it though, one of the most basic ways to know what
your Target audience will respond to will be to just ask them. Make a post or a
survey that can engage with your audience to see what they want from you as a
company and what they wish to see on their Facebook wall. You may be surprised
by what you uncover. And so, if you have any questions, or simply need to chat,
call Internet Marketing Experts Hobart on 1300 595 013 or visit,internetmarketingexpertsHobart.com.au
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